How did you attract/address your audience?

Well, basically, to attract our audience of late teens we used ideas that scared us. We did this as we though whatever we were frightened of; our target audience would be frightened of. One thing we did was to make the victims in our product a similar age to the target audience so that it would freak them out. Also to make the murderer just seem like a normal person.
Another film which does this is scream

Scream also makes the victims in the film a similar age to the target audience and the events they are killed in to be just an every day happening.
So we used similar aspects to this to attract our audience.